Posts Tagged ‘used car shopping

09
Sep
11

“adapt to an online world or die”

The clear message during a meeting at the National Independent Automobile Dealers Association convention was, “adapt to an online world or die.” Used-car dealers are for the most part late adopters to using online resources to advertise & engage with consumers. The opportunity to reach consumers online is huge according to a survey presented that shows 57% of people talk more to people online than in real life and used-car buyers said the internet was the, “most influential information resource” they use in car buying usually starting their search with sites like Cars.com or AutoTrader.com.

To give you an idea of the customers process when using the internet to find a car, these are the first few sites a consumer goes to when car shopping:

  1. The car dealer’s website
  2. AutoTrader.com
  3. Kelley Blue Book
  4. Manufacturer’s websites
  5. Cars.com
  6. Craigslist

For used-car dealers, being online is essential and just as important is monitoring their reputation in this market.

To read full article in Used Car News, please click here.




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