Posts Tagged ‘AutoTrader.com

11
Oct
11

Facebook Drives Traffic to Automaker Websites

So how important is Facebook in the car buying decision process? According to a J.D Power and Associates and Compete Inc.’s 2011 Website Performance Tools Report Facebook refers just as many new buyers to automaker websites as do sites like AutoTrader.com, Cars.com. 6% of new buyers visited Facebook right before going to automaker sites, which is right up there with sites like Edmunds.com that are at 8%.

Also, among new car buyers, the sites visited most often before a purchase was made were: KBB.com (7%), Edmunds.com (7%), Fordvehicles.com (3%) and Toyota.com (3%).

To read full article in F&I Magazine, please click here.

12
Jul
11

AutoTrader.com Free iPhone App

One of the latest companies to come out with an iPhone app is AutoTrader.com with AutoTrader On the Go. This new free app which is aimed at making car shopping easier, lets car shoppers find and shop for cars as well as lets them know where to find car dealers that are nearby. Within the app, shoppers are also able to access photos of cars and find out other information about the vehicles they are shopping for. AutoTrader.com wanted to create a complete PC-to-pocket experience that goes as far as allowing users to post vehicle listings to their Facebook profiles and scan cars VIN barcodes to start search. Before having this iPhone app available, AutoTrader.com already had almost 40% of users visiting their site monthly via iPhone so now, car shoppers can have a more customized experience with the AutoTrader On the Go app.

To read full article in F&I Magazine, please click here. To find out more on AutoTrader.com On the Go, please click here.

14
Jun
11

BHPH Customers & the Opportunity with Credit Repair

At the National Alliance of Buy Here, Pay Here dealers conference in May, AutoTrader.com shared the results of a study that they had done regarding BHPH. Study found that BHPH customers are also interested in rebuilding their credit so BHPH dealers that aren’t reporting data to credit bureaus are missing out on opportunities with these customers.

To read more about this in Used Car News, please click here.