Posts Tagged ‘autocheck vs carfax


Autocheck vs. Carfax the Battle Continues…

Experian’s Autocheck vehicle history reports are now including information that validates to the used car buyer that their vehicle was not a trade-in for the Cash for Clunkers program.  As you know, trade-in cars were supposed to be scrapped for the program and should not be sold.   There were almost 700,000 cars that were traded in and supposed to be destroyed per the program, so this information is crucial when buying a used car.  Autocheck  provides potential buyers with this Cash for Clunkers trade-in information so they know  the vehicle’s status and can feel confident in purchasing their vehicle.  The addition of the Cash for Clunkers information shows Autocheck’s continued investment in improving its product.
I think that this information is extremely valuable to the car buyer and is another win for Autocheck in the race to be the most well trusted vehicle history report provider to the industry.  What do you think?

To read the full article from AutoRemarketing click here.


Autocheck vs Carfax Follow Up

We have had dealers ask why we don’t use Carfax over Autocheck because it is a more well known product to their autocheck_logoconsumers due to the nationally run marketing and advertising campaigns.  The answer to that question is simple, Autocheck is a better product.  According to Carfax spends anywhere from $584.17 to $4,140 a day on online advertising; in contrast Autocheck spends anywhere from $208.25 to $1,300 a day on online advertising.  This means that Autocheck spends a quarter of what Carfax spends a day on online advertising.  Not to mention what Carfax spends on traditional advertising, such as, TV commercials.  Yes this is great that Carfax has a large advertising campaign, but what does it say about the accuracy of the vehicle history reports, absolutely nothing.  And isn’t the accuracy of the product more important than the advertising of the product?  As I reported in an earlier post that a new study has come out that states that Autocheck reports twice as many accidents as Carfax reports do.  Yes Carfax might be well known because of their advertisements, but I think   that the accuracy of the reports is more important.

What do you guys think?


Autocheck vs. Carfax and the Winner is…


Wow, be careful where you are getting those vehicle history reports from! New information was just released about an independent study that compared Autocheck and Carfax. The study found that Autocheck reports display twice as many accidents as Carfax reports do.

The Blackstone Group’s research suggested that individuals looking to purchase a vehicle care the most about the accident information in a vehicle history report.

Not only does the accuracy of a vehicle history report affect a customer it also affects the dealer. When a dealer is looking to stock their inventory they need high quality information. This will allow the dealer to have confidence in their inventory.

It is a good thing than that Dealer Desktop offers vehicle history reports by Autocheck. After reading this study I don’t think I would get a vehicle history report from any other company, would you?

To read the full article about this study written by Auto Marketing Magazine please click here.


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