Posts Tagged ‘auto dealer study


Consumers are Willing to Drive Over an Hour to Purchase a Car


According to a research done by Ad-ology, 38 percent of car buyers in the US will drive over an hour to get the best deal on a vehicle. This means that the more online presence you have the better off you are. You can advertise your dealership and vehicles through a company website and online marketing. The research also indicated that online videos were influential to potential customers and that twice as many males as females stated that the videos influenced them. This is why it is important to incorporate video onto your website. With Nowcom’s Dealer Websites one is able to insert html code that makes uploading videos from Youtube quick and simple. The CEO of Ad-ology, Lee Smith, stated that “The growing influence of online media has created the opportunity for price-sensitive consumers to shop beyond their own backyard.”

To read more about the research done by Ad-ology, click here and go to page 7.