Archive for October 21st, 2011

21
Oct
11

How important is the “dealership experience”?

Nowadays with the internet, most customers can do all the research they need to buy a car online and via car dealers websites. However many dealers still understand that the car dealership experience still matters. With so many people on social media sites, message boards and access to information at all times, it’s more important than ever to make sure each customer that leaves your dealership has a good experience. One unsatisfied customer can easily share their bad experience with thousands of people by posting on social media sites and message boards.

The biggest challenge for car dealerships is and will continue to be attracting sales staff that is, “customer-focused, internet savvy and knowledgeable about product”. Also with more online shopping, dealers will have to keep better inventory management so that vehicles that appear online are still on the lot when a customer shows up to see it.

To read full article at the Car Connection, please click here.




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