Archive for October 19th, 2011

19
Oct
11

Does your dealership use mobile apps?

Are you using Mobile apps? Do you have a Mobile app for your dealership? According to a survey conducted in September, mobile apps and social media are the two things getting the most interest from dealers. The purpose of the survey was to find out the best ways to engage with auto dealers as well as what technologies are important to them. 81% of dealers said they maintain a Facebook page, 44% have a LinkedIn page and 17% have a Twitter profile. Over half of the respondents said that they do not use social media to interact with vendors at all. Interestingly enough, of the dealers that are on Facebook, 29% did use it to interact with vendors, 10% use LinkedIn and 9% use Twitter. The vast majority of dealers surveyed (70%,) said they maintain their own social media sites while a small percentage (9%) outsource to a vendor.

Overall seems like dealer management in most interested in using mobile apps in their sales departments and having their technologies all integrated into their Dealer Management Solutions (DMS).

To read full article in F&I Magazine, please click here.




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