11
Oct
11

Facebook Drives Traffic to Automaker Websites

So how important is Facebook in the car buying decision process? According to a J.D Power and Associates and Compete Inc.’s 2011 Website Performance Tools Report Facebook refers just as many new buyers to automaker websites as do sites like AutoTrader.com, Cars.com. 6% of new buyers visited Facebook right before going to automaker sites, which is right up there with sites like Edmunds.com that are at 8%.

Also, among new car buyers, the sites visited most often before a purchase was made were: KBB.com (7%), Edmunds.com (7%), Fordvehicles.com (3%) and Toyota.com (3%).

To read full article in F&I Magazine, please click here.


0 Responses to “Facebook Drives Traffic to Automaker Websites”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Calendar

October 2011
M T W T F S S
« Sep   Nov »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Subscribe to get Email Notices

@DealerCenter on Twitter


%d bloggers like this: