What’s New in Dealership Marketing

What’s new in dealership marketing? According to AutoUSA Internet Sales Solutions even though the summer sales are slowing down, internet marketing managers aren’t slowing down their web marketing spend. 72% of Internet marketing managers that were surveyed said they won’t be cutting their web marketing spend this year. They will continue to spend as before and of course focus on more efficient and effective ways to spend their marketing dollars to better reach customers.

Study also revealed that staffing continues to be a challenge for Internet managers.

To read full article in F&I Magazine, please click here.

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