Archive for May 25th, 2011

25
May
11

what type of advertising most influences car shoppers?

When it comes to finding out what exactly influences customers on what car they will buy or really just what car they should look into and find out more about, television advertising has the biggest influence according to TVB and Futures Company. TVB recently surveyed the impact of different forms of advertising and media and how they influence a customers purchasing decision in various product and service categories. In the automotive category, television advertising had the highest influence. This influence however doesn’t mean you’ll automatically close a deal because of a TV ad but what it does do is move the customer into the “Consideration” phase, as TVB and Futures Company puts it. The “Consideration” phase prompts them to do more research, particularly research online.

According to TVB, “Television is more important as a consumer influencer in the automotive category than the average of all 11 categories combined”. Overall since buying a vehicle is rarely an impulsive decision the number of times that a consumer sees an ad is of key importance as well.

To read the full article on NADAFrontPage.com, please click here. To find out more about TVB, please click here.




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