Archive for April 20th, 2011

20
Apr
11

the real reason customers leave dealerships

According to a study by CAR-Research XRM the biggest reason customers said they left the dealership wasn’t because of time constraints or having to discuss with a decision maker, 27% said it was because of issues with the sales people or sales management at the dealership. Customer issues with the sales staff ranged from rude and disrespectful to sales staff not being knowledgable. The next highest reason for customer leaving a dealership was because they were shopping around at 20%,  followed by price at 12%. 

To read the full article at F&I Magazine, please click here.

How many sales would you guess the average dealership has lost each month because customers have issue with the sales staff?




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