The 5 Best Ways to Increase your Sales

Below are 5 selling tips that will help increase your sales and in turn increase your profit margin.  These tactics work for online and traditional marketing.  And did I mention they won’t cost you anything to start!

  1. Promote with a yes or no– When you promote only 1 product or service it is more effective. The potential buyer can either say “yes” or “no” to the product or service.  When the immediate answer is yes it generates a very quick sale.  Avoiding promotions that make the potential buyer have many choices is the best way to go.  Most people are not able to make a clear choice when they have many options so they just resort to “No”.  All in all make the prospective buyer have a simple “yes” or “no” choice.
  2. 2. Lead in with your biggest benefit- What is the biggest benefit that your store gives to its customers.  This is your selling point.  Use this benefit to reel in your customers in.  In your marketing items I would always state your company’s biggest benefit.  By putting your biggest benefit first in all of your advertisements and website you will immediately get the customers attention.
  3. Personalize your approach-When you customize a message to a particular person it makes it feel more personal.  By customizing your marketing to a certain person or area it will improve customer’s vision of your company.  One way to personalize your store is to personalize your website.  By creating special web pages for each area with different content tailored to that particular area can make your website appear friendlier.
  4. Give your customers specifics- When you use broad words it is less effective, like fast or easy.  Try to give your customers more specifics by describing why it’s fast and why it’s easy.  It is more motivating to customers to see the facts about the company then just general statements or words.
  5. Zone in on feelings- Customers tend to buy things on impulse, not really on logic. They base their buying off of how they feel.  The more excited you get your customers on your product the better.  You should tailor your marketing to reflect the emotional rewards they will get after they purchase your product.

To read the full article on Business Know How, please click here.

Do you agree with these 5 business selling tactics?  Let me know by leaving a comment.

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August 2010

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