Car Dealers Hosting their Online Reviews

It is very difficult when people say negative things about your dealership online and you have no control over it.  A web service called Presto Reviews is changing all that by giving dealers the ability to host their own online reviews whether they are good or bad.  This brand was created by Scott Falcone who is a veteran of numerous subprime Chicago based dealerships.  He came up with this service because he was frustrated that he could not respond to the reviews at his World Hyundai of Chicago dealership.  This web service allows the dealer to respond to complaints made about their store, not deny them.  Falcone hired programmers to develop a site that allowed users and dealerships to have a conversation.  He now has about 50 clients. Each of the dealerships sites is like a third party operation.  Each of the sites is titled as “(Dealership’s Name) Reviews.”

Would you consider using this web service like this for your dealership?

To read the full article on Used Car news, please click here.

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