Archive for April, 2010


Car Dealerships and Social Media


Using social media for car dealerships to promote vehicles maybe a new phenomenon, but social media really just takes the business back to the basics.  A company named ADR consulting is in charge of a series of social media classes for independent car dealers.  These seminars demonstrate to dealerships the values of trust and relationships that have traditionally been a part of dealerships in the past and using those basic fundamentals online.  A first part of the seminar demonstrates the importance of a dealership understanding their business’s foundation before they try to present themselves to an online community. 

Nowadays people are using the internet to research vehicles and dealerships before actually going to the lot.  They are using unique resources like online guidebooks, automotive reviews and referrals from family and friends to educate themselves before the big purchase.  This changes the buying cycle because before going to the car lot was the first step and now it is the last.

Social media affects both young and old.  These days not only are the younger generations a part of the social media wave the older ones are as well. Although, the ADR seminars primarily focus on the younger target market it is important that dealerships don’t totally cross out the older generations when it comes to social media. 

The introduction of these seminars proves to the auto industry the importance of marketing their dealerships.  Social media is a great way to get your dealerships name out there.  Not only is social media important, the use of uploading your vehicle inventory to online marketplaces is also helpful.

To learn more about the use of social media for auto dealers on Used Car News, please click here.


Fun Friday- Driver Win


Used Car Dealership IPhone App

IPhone applications allow IPhone users to do various things, including, checking movie times or finding a restaurant.  Now IPhone users will be able to check used car inventory with the introduction of the Lake City Motors IPhone application.  The Seattle used car dealership launched this application about two months ago for used car buyers.  Peter Liu, the sales manager, at Lake City Motors hired the company MobileAppLoader LLC to create the app for only a few hundred dollars with a monthly fee of $15.  The potential buyers will have the ability to view their dealership’s inventory with photos, check prices, and schedule an appointment for a test drive.  For only $15 a month after the initial application fee the dealership thought that it was worth a shot.

Do you think that this application will be successful?  Would you consider having an application like this at your dealership?

To read the whole story on Used Car News, please click here.


Fun Friday- Wii Fail


Worst Made Vehicles

If you are looking for a vehicle that is durable and can last a long time then do not purchase the vehicles listed below.  General Motors is said to have its strongest spring and summer in years with a 22% improvement in sales last month. Ironically the cars maybe selling well, but some of them are not made well.  Four of the seven vehicles that made the list are made by GM.  And all the cars except one are made by Detroit’s big three. 

  • Cadillac Escalade
  • Chevrolet Aveo
  • Chevrolet Colorado
  • Dodge Nitro
  • Ford F-250

In order to find the cars on the above list they used the lowest rated cars from their four reliability and performance studies that were done this year.  Then they used the J.D. Power and Associates list of the cars that have fewer than three out of five power circles.  So any car, SUV or truck that was named among the worst on that list was added to their “Worst Made” list.

Do you agree with this list?  Do you feel like these cars are among the worst made?  Let me know by leaving a comment. 

To read the full article on Yahoo, please click here.


Fun Friday- Car Dealer Cartoon


Most Dependable Cars

This week a lot of new studies were released.  For example KBB announced the release of the Best Car Brands and JD Power announced the 2010 US Vehicle Dependability Study.  

The Vehicle Dependability Study was based on measuring the number of vehicle problems found by their owners.   They come up with a total of 198 plausible issues and problems.   The study was based on the number of problems per 100 vehicles and the lower the number the better. 

The ranking of the least amount of problems per 100 vehicles:

  • Porsche: 110
  • Lincoln: 114
  • Buick: 115
  • Lexus: 115
  • Mercury: 121
  • Toyota: 128
  • Honda: 132
  • Ford: 141
  • Mercedes-Benz: 142
  • Acura: 143
  • Hyundai: 148
  • Cadillac: 150
  • Infiniti: 150
  • Subaru: 155

From your experience do you think these results are accurate?

To learn more about the study or the top three vehicles in each car category on, please click here.


April 2010
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