Archive for September 24th, 2009

24
Sep
09

Autocheck vs Carfax Follow Up

We have had dealers ask why we don’t use Carfax over Autocheck because it is a more well known product to their autocheck_logoconsumers due to the nationally run marketing and advertising campaigns.  The answer to that question is simple, Autocheck is a better product.  According to spyfu.com Carfax spends anywhere from $584.17 to $4,140 a day on online advertising; in contrast Autocheck spends anywhere from $208.25 to $1,300 a day on online advertising.  This means that Autocheck spends a quarter of what Carfax spends a day on online advertising.  Not to mention what Carfax spends on traditional advertising, such as, TV commercials.  Yes this is great that Carfax has a large advertising campaign, but what does it say about the accuracy of the vehicle history reports, absolutely nothing.  And isn’t the accuracy of the product more important than the advertising of the product?  As I reported in an earlier post that a new study has come out that states that Autocheck reports twice as many accidents as Carfax reports do.  Yes Carfax might be well known because of their advertisements, but I think   that the accuracy of the reports is more important.

What do you guys think?




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