16
Sep
09

He Sold 1,425 New Cars in One Year!

In the book, How to Sell Yourself, Joe Girard the author, talks about his life, techniques, and insight that helped himhowtosellyourself set and currently hold the Guinness Book of World Records for being the Number One New Car Salesman. Joe sold in one year alone 1,425 new cars that is an average of 119 new cars a month!

Joe grew up in the automotive capitol Detroit, Michigan, so it was likely that he ended up in the automotive industry. In his book he describes that you are not selling a product (a car) you are always selling yourself and that is the most important product. He goes on to say that in order to sell yourself to other people you need to be sold on yourself. The book goes on in further detail on ways and skills he has learned on how to be a successful salesperson.

It is a very interesting book and I think you will find it a good read. And in these economic times, getting a little advice from the person who is granted the title of Number One New Car Salesman couldn’t hurt:)


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