Experian’s Autocheck vehicle history reports are now including information that validates to the used car buyer that their vehicle was not a trade-in for the Cash for Clunkers program. As you know, trade-in cars were supposed to be scrapped for the program and should not be sold. There were almost 700,000 cars that were traded in and supposed to be destroyed per the program, so this information is crucial when buying a used car. Autocheck provides potential buyers with this Cash for Clunkers trade-in information so they know the vehicle’s status and can feel confident in purchasing their vehicle. The addition of the Cash for Clunkers information shows Autocheck’s continued investment in improving its product.
I think that this information is extremely valuable to the car buyer and is another win for Autocheck in the race to be the most well trusted vehicle history report provider to the industry. What do you think?
To read the full article from AutoRemarketing click here.
consumers due to the nationally run marketing and advertising campaigns. The answer to that question is simple, Autocheck is a better product. According to spyfu.com Carfax spends anywhere from $584.17 to $4,140 a day on online advertising; in contrast Autocheck spends anywhere from $208.25 to $1,300 a day on online advertising. This means that Autocheck spends a quarter of what Carfax spends a day on online advertising. Not to mention what Carfax spends on traditional advertising, such as, TV commercials. Yes this is great that Carfax has a large advertising campaign, but what does it say about the accuracy of the vehicle history reports, absolutely nothing. And isn’t the accuracy of the product more important than the advertising of the product? As I reported in an earlier 
